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      <image:title>Why Me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Why Me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Why Me - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Why Me - UX Mentoring + Speaking</image:title>
      <image:caption>I facilitated and spoke at: The Customer Show, Melbourne, Australia (2024) Techweek NZ 2019-2024 Business Storyteller Summit 2020 DigiCon 2020 Produce Marketing Association Australia-NZ (April 2020) Digital Marketing Conference, Auckland (March 2020) - “How to be social in social media?” World Machine Learning &amp; AI Summit (Feb 2019) - “To bot, or not to bot?” Robotic Process Automation (RPA) Conference (Sept 2018) - “UX in Action - Why do organisation struggle to implement RPA successfully?” Robotic Process Automation (RPA) Summit (May 2018) - “UX in RPA - Can robots design customer happiness?”</image:caption>
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      <image:title>Why Me - UX Research Publication</image:title>
      <image:caption>I recently authored a research journal with Henry Stewart Publications, London (Journal of Digital Marketing &amp; UX, Volume 11, No. 3), titled ‘Design for Engagement in Digital Omni-Channel: From Funnel to Loop.’ The journal explores strategies for creating seamless, high-impact engagement in omni-channel ecosystems, shifting from traditional marketing funnels to dynamic, continuous loops that foster sustained customer interaction. A key insight from the research is the use of subscription models as a next-generation loyalty strategy. By combining innovative engagement design with actionable strategies, the journal demonstrates how businesses can redefine customer relationships and create long-term value in a competitive digital landscape. This publication highlights my ability to deliver thought leadership and practical frameworks, offering valuable insights for organisations aiming to innovate and stay ahead in digital marketing and UX.</image:caption>
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