https://www.uxministry.com/stories daily 0.75 2020-12-04 https://www.uxministry.com/stories/roger-gmf7c monthly 0.5 2019-08-15 https://images.squarespace-cdn.com/content/v1/5ce82d5d7cff9a0001025c64/1565805995594-KDNI0YKWQU3ZBRC26PCY/20160125-A05A0708.jpg Stories - Roger's Story https://www.uxministry.com/stories/philippe-xdy82 monthly 0.5 2019-08-15 https://images.squarespace-cdn.com/content/v1/5ce82d5d7cff9a0001025c64/1565804058045-462YEG020FFTE0TSYJQ5/dog-4.jpg Stories - Philippe's Story https://www.uxministry.com/stories/pepper-jl9pr monthly 0.5 2019-08-14 https://images.squarespace-cdn.com/content/v1/5ce82d5d7cff9a0001025c64/1565806129140-3N3COIW4L455FAXL8XFW/A05A8746-2.jpg Stories - Pepper's Story https://www.uxministry.com/stories/hank-4cxdg monthly 0.5 2019-08-15 https://images.squarespace-cdn.com/content/v1/5ce82d5d7cff9a0001025c64/1565805541409-VADKO8ECSUGGFH3PW6SJ/HankPortrait2.jpg Stories - Hank's Story https://www.uxministry.com/stories/michael-382xw monthly 0.5 2019-08-15 https://images.squarespace-cdn.com/content/v1/5ce82d5d7cff9a0001025c64/1565806291853-5281R8TP875AC389ZG8W/dog-3.jpg Stories - Michael's Story https://www.uxministry.com/stories/tia-3y3za monthly 0.5 2019-08-15 https://images.squarespace-cdn.com/content/v1/5ce82d5d7cff9a0001025c64/1565806359829-M0YHYCNT1OB16V2YR814/dog-6.jpg Stories - Tia's Story https://www.uxministry.com/home daily 1.0 2026-02-22 https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614687506604-F02T3UJ87V7R7YANR59F/Screen+Shot+2021-03-03+at+1.12.58+AM.png Home https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/360d2f72-23d5-4595-954e-877c484aa981/1.png Home https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/2efa45f2-8912-436f-bc1f-673d02c05ecc/2.png Home https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/b3120090-e1ad-4e7f-a794-e47fc1a803d6/Case+Study+Cover+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/5c32ae90-7630-4601-bc1e-7e33bed6e444/Screenshot+2025-03-26+at+11.11.26%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/8aeee14e-77c3-4545-a50b-97d2cb697f89/Screen+Shot+2023-12-29+at+1.13.33+PM.jpg https://www.uxministry.com/daily-addict daily 0.75 2020-11-11 https://www.uxministry.com/ikea daily 0.75 2026-09-09 https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/df86fd34-d9d9-4c08-aa4f-92eadcecc26a/Screen+Shot+2021-02-28+at+4.38.06+PM.png IKEA Affinity diagram we use to construct a large set of questions and ideas for IKEA based on Johari window to understand self and IKEA stakeholders. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/c74603f5-d7ab-4809-be75-385ed13ddd92/021.png IKEA Text 'Major Findings' on yellow background https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/16bcb8c9-e560-441d-a68f-8e7922dfd073/Screen+Shot+2021-03-02+at+4.43.57+PM.png IKEA Six vertical panels showcasing a Sorted by IKEA app from the landing page to onboarding steps. Panels highlight features like scanning items, finding recycle bins, redeeming rewards, and joining a leaderboard, all focusing on reducing waste. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/b0d8fb6c-6ed0-4718-ae71-75f08fc484f3/Screen+Shot+2021-03-02+at+5.11.27+PM.png IKEA A series of app interface screens showcasing features for sorting recyclables. Screens include options like "Start" and "Sort" with images of items such as a battery, fast food waste, and a drinking cup. The interface allows users to search for sorting information using text or image uploads. A yellow and black color scheme is used throughout. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/33eb216c-066c-4e32-96b3-f979e7076c5a/Screen+Shot+2021-03-02+at+6.10.16+PM.png IKEA Mobile app interface with navigation features for locating the nearest bin, scanning QR codes, recycling information, and redeeming rewards. Includes maps, a woman in a store, and points system for exchangeable items at IKEA. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614735161947-O35THW2N2OVLOL7J1CAW/interate2jpg.jpg IKEA Before: Horizontal visual cue search design https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/12f33b34-1446-47fc-bc9e-55236fe354e0/008.png IKEA Mobile app UI design for "Sorted by IKEA" showing onboarding steps for recycling: design alignment, scanning items, finding bins with GPS, sorting recyclables, and joining a leaderboard for rewards. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/568aa5e7-20a3-4e9d-83a2-eec5921b93e1/Screen+Shot+2021-02-28+at+4.20.36+PM.png IKEA Our team comes up with a brain writing to group together similar and related ideas into logical groups with colour coding. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/9cc2f190-156e-468a-a1ad-10e4e5a91edc/022.png IKEA Infographic showing workplace recycling convenience. Left text: 'People find recycle effort relatively easy at their workplace.' Middle text: 'How convenient is it for you personally to recycle your waste at your workplace?' Right text: '86% finds it convenient.' Background colors yellow and black. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614735121943-87OLPB267K15824PKGHY/iterate1.jpg IKEA Iteration: Vertical visual cue search design (made easy for thumb scrolling) https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/e4ba825b-0703-44cb-95f4-13a58f0a7b01/Screen+Shot+2021-03-04+at+11.10.04+AM.png IKEA Wireframing for on-boarding and scrollable sorting https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/254ea862-816b-4f94-8875-07c8581c045b/010.png IKEA A visual guide displaying a mobile app interface for locating and using recycling bins. The sequence shows starting by finding nearby bins, viewing bin locations on a map, scanning bin QR codes for recycling details, earning recycling points, and redeeming points for rewards. Yellow and black icons and text are used throughout the interface. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/e1b797ad-f42c-4d08-8709-fffd0d5b8945/ikea_ui.PNG IKEA App interface flowchart showing various screens for a waste sorting application, including onboarding, search, sorting, rewards, leaderboard, and user profile sections, connected by navigational pathways. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/95109198-44d3-4803-b02d-a105c148b025/023.png IKEA Infographic on workplace recycling challenges. Left side lists reasons for stopping recycling: not knowing how, unaware of bin locations, and bin inconvenience. Right side shows percentages: 67% don't know how to recycle, 48% not aware of bins, 48% find it inconvenient. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/663d660b-95d9-4db4-8d6b-83a562e9c058/011.png IKEA App interface showcasing features like bin location search by store, geo-tracker for finding bins, scrollable recycling leaderboard, and personal profile with points and editing options. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/c8bb9f83-55d7-48b4-ac13-794c8a2a8c0b/Screen+Shot+2021-03-04+at+11.17.21+AM.png IKEA Wireframing for bin locator, bin scan and points collection https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/75eb0e77-899e-4ff9-b61d-ed99237c302e/009.png IKEA Image showing a mobile app interface for sorting waste and recyclables. The app features options to scan or upload images of items to sort, displays items like drinking cups in trash, and includes functionality for identifying bin color. Visible are vertical sorting cues and a navigation bar optimized for thumb use. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/155fe036-8c86-4ebc-b801-c04be25d57e7/024.png IKEA Infographic about workplace recycling showing lack of time as a reason people stop recycling. Left section suggests an app for help. Right section shows "33% don't have enough time." https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/9a33ae4d-ec26-441f-8594-07d932f50123/Screen+Shot+2021-03-04+at+11.17.38+AM.png IKEA Wireframing for scrollable leaderboard https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/aff85d17-030a-466b-a56b-e11ae02f9d6a/025.png IKEA Infographic showing statistics about recycling information preferences. Left section on yellow background says people want companies to support recycling by providing more info through apps and posters. Right section on black shows statistics: 62% want more info about benefits, 52% prefer a smartphone app, and 52% favor signboards/posters for recycling information. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/9f4fb5b0-d10e-4a12-92c2-f70751f85b0a/026.png IKEA Survey results on recycling inquiries, showing preferences for information sources. 71% ask colleagues, 62% use the internet or an app, and 29% refer to brochures or leaflets. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/caf3e458-1ba5-48c6-a3c4-fe54d5d5df94/027.png IKEA Survey results on workplace recycling awareness. Left panel: "The staff recognised recycling as part of their work routine; however, no one is assigned to promote recycling." Right panel: 66% agree recycling is routine, 21% agree one person is responsible for recycling. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/b4202096-b549-4bea-b5f2-1b07a1ee2e73/028.png IKEA Infographic on recycling motivations. Left side lists three factors encouraging staff to recycle: information on recycled materials, through an app, and recycling drop-off spots. Right side shows percentages: 71% want info on recycling outcomes, 67% want app details, 62% want drop-off location info. Yellow text on dark background. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/e73cc7c7-a0f1-4798-9201-5274897d56a2/Screen+Shot+2021-03-02+at+12.29.40+PM.png IKEA At the co-worker restaurant, the organic waste bin has plastic containers, gloves and plates. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/8c9bd56b-c25d-4ffb-b750-3dd7a476eeeb/Screen+Shot+2021-03-02+at+12.29.56+PM.png IKEA At the carpenter room, the waste bin that should be used for mixed wood only is being used to dispose metal and plastic. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/c3a4faea-0586-4f25-86eb-e2182bd0f1b6/Screen+Shot+2021-03-02+at+12.30.11+PM.png IKEA At the loading dock area 1, the black coloured waste bin is used to dispose plastic food containers and bottles. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/bc968095-6c5f-41e7-b930-5166f9b10c1b/Screen+Shot+2021-03-02+at+12.30.29+PM.png IKEA At the loading dock area 2, the black waste bin used to dispose batteries is contaminated with metal, wires and plastic. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/a90ca6f6-2ff1-4567-8fd0-951abbfd01c9/Screen+Shot+2021-03-02+at+12.30.43+PM.png IKEA At the sales floor, the waste bin used to dispose glass bulbs is contaminated with plastic. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/3924f41a-3beb-4d62-ba35-c0c22a07883c/1636415-Ikea-in-Richmond3.jpg IKEA Richmond IKEA launches furniture donation and electronics recycling on Nov 28 by letting people to drop off their old furniture (and we see electronics) at a contactless drop-off point. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614153134312-NBDQALZ80DVCE58QRMBM/agile_ikea_kanban.JPG IKEA The agile sprint planning using Scrum Kanban for IKEA project https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614637866614-IXPD01WBNDBHH31GXWGU/ikea_stakeholder.png IKEA Interview with IKEA Group National Sustainability Team (Melissa Miller & Bhumika Selot) via Zoom during COVID-19 lockdown alongside our UX team. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614748184376-1LWW1XKM5NSEQBE7MFEU/000.png IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614598257727-B1UQAY8QOCM3J6IZHHD3/IKEA_stakeholder_meeting.png IKEA Strategic design Zoom meeting with IKEA Australia: (From left) Head of Digital (Giovanni Rutigliano), Leadership and Competence Leader (Kent Eriksson), the Country Sustainability Manager (Melissa Miller), Country Sustainability Business Partner (Bhumika Selot), and Talent & Transformation Manager (Amber Pitty). https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614674238751-F531X3M3C0T5F4XSZ6NG/Ikea_sorted2.JPG IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614732626872-EKHJRLVHGOEOAFMCSBJ0/002.png IKEA The waste hierarchy model as depicted from the IKEA waste management handbook. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614732737062-3TNI9J923STCVB45R36X/003.png IKEA It is a biggest pain to talk about recycle from ‘landfill’ as landfill is the final controlled disposal of waste onto land. It blocks the mindset to start recycle again. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614732765598-9KOGKVBGM9LB6SXQC7UL/004.png IKEA I reverse the waste hierarchy and realise the pain of taking action to recycle is the lowest from the waste reduction stage. It opens up mindset for actionable recycling. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614732879877-ADR0WQAV6P5TLTKO6J0Q/005.png IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614767052920-1U4795M2IF58K3EY1Q57/sort2.jpg IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614766786703-Y0B6N44FGLU00BOUXYX7/001.png IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614767015466-CKT399OKLXEV1BULXN6O/sort1.jpg IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614766744495-NHCCG4414K7GXFL2I3KG/000.png IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614767091335-DIBW4GBV4JVSDY2E354C/sort3.jpg IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614766839339-BLJFVEYEC4TXV7WD79KA/002.png IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614767124209-JYPJTQ92EBQLR2DTBZWN/sort4.jpg IKEA https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614766867077-TA48XAGIILWL2T0751RB/003.png IKEA https://www.uxministry.com/services daily 0.75 2025-03-14 https://www.uxministry.com/get-involved daily 0.75 2025-03-14 https://www.uxministry.com/learning daily 0.75 2021-02-16 https://www.uxministry.com/about daily 0.75 2025-03-14 https://www.uxministry.com/whyme daily 0.75 2025-11-11 https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1604814946562-YP3OE2AK5W0JP45Y7CQ2/undraw_Scrum_board_re_wk7v.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1604832269838-XPFSVT6M4UPS321ZA6LR/undraw_Booking_re_gw4j.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1604832091588-AS184J7T3ALCGJTRNCQK/undraw_Data_points_re_vkpq.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1615019423953-C5FFY50UZ7MXEMJBRTYJ/001.png Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614212517866-1ILAYS5NTX8YIAH7QBFN/Screen+Shot+2021-02-25+at+1.02.36+PM.png Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1617877971775-DDYUF5BEP430TFJLSGTE/Screenshot_20210402-022657_LinkedIn.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614213997709-AECM9314RQGZ9Z4D60GF/mike.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614213867220-XZ508UD5MNAHHTAGFBWB/20210225_124843.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614213953614-W9P3MIZZOZ9H5FQSYO0R/20210225_124423.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/0bd3eaa3-4926-44f6-b6fd-d1bba1a8f788/Screenshot_20211023-164850_LinkedIn.jpg Why Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1617878089494-75G9J58HT6APOJOQNJVJ/Screenshot_20210402-022711_LinkedIn.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1630139465119-TW9UXKIFUOTNS729RRHY/image-asset.jpeg Why Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614213834973-J2IS63OI8CJUCKLB6A6A/20210225_123520.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614214318682-JR7KUO1EPWHBOXD5LAWU/20210225_125327.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614214418112-4WEB8Y8OFS3S3KWDO4K2/20210225_124658.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/44c4d5a3-7f63-4f08-9a31-6910e4b13a28/Screenshot_20211023-164902_LinkedIn.jpg Why Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1614214216136-TU94A8CRWA6JZKO97H4O/20210225_123302.jpg Why Me https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/fd9b1ae9-8bf2-41c6-9c9a-608b04abf62d/Seann+Portfolio-4.jpg Why Me - UX Mentoring + Speaking I facilitated and spoke at: The Customer Show, Melbourne, Australia (2024) Techweek NZ 2019-2024 Business Storyteller Summit 2020 DigiCon 2020 Produce Marketing Association Australia-NZ (April 2020) Digital Marketing Conference, Auckland (March 2020) - “How to be social in social media?” World Machine Learning & AI Summit (Feb 2019) - “To bot, or not to bot?” Robotic Process Automation (RPA) Conference (Sept 2018) - “UX in Action - Why do organisation struggle to implement RPA successfully?” Robotic Process Automation (RPA) Summit (May 2018) - “UX in RPA - Can robots design customer happiness?” https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/f92ca4bc-581a-4a6c-9c47-8a3e18fe4510/Screenshot+2025-01-28+at+12.36.25+PM.jpg Why Me - UX Research Publication I recently authored a research journal with Henry Stewart Publications, London (Journal of Digital Marketing & UX, Volume 11, No. 3), titled ‘Design for Engagement in Digital Omni-Channel: From Funnel to Loop.’ The journal explores strategies for creating seamless, high-impact engagement in omni-channel ecosystems, shifting from traditional marketing funnels to dynamic, continuous loops that foster sustained customer interaction. A key insight from the research is the use of subscription models as a next-generation loyalty strategy. By combining innovative engagement design with actionable strategies, the journal demonstrates how businesses can redefine customer relationships and create long-term value in a competitive digital landscape. This publication highlights my ability to deliver thought leadership and practical frameworks, offering valuable insights for organisations aiming to innovate and stay ahead in digital marketing and UX. https://www.uxministry.com/skydive-australia daily 0.75 2026-09-09 https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/f7d750a7-1ce7-4a77-adc2-9aefc8cea435/Screenshot+2025-01-23+at+11.21.10%E2%80%AFPM.png Skydive Australia User persona profile for Yenny Beatrice, a single mother and insurance broker from Auckland, New Zealand, highlighting her interests, goals, tech preferences, pain points, and motivations for skydiving. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1a48a358-a392-4310-b5ad-4694aef02f2a/20200502_195718.jpg Skydive Australia Black and white sketch of mobile app wireframes with layout designs for a skydiving booking app. Multiple smartphone screens show various interface elements such as maps, photos, buttons, and navigation options. Two markers are placed nearby on the right. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/6aff01b1-b67d-4315-8ff4-ce3fa11d96c1/Screen%2BShot%2B2020-09-03%2Bat%2B10.19.51%2BPM.png Skydive Australia Hand-drawn sketches of mobile app wireframes for a skydiving booking application. The sketches include various screens labeled 'skydive' with options for choosing locations, viewing maps, selecting packages, upgrading services, and confirming purchases. Some screens display diagrams, placeholders for images, and buttons labeled 'confirm,' 'proceed,' and options for 'high' or 'low' jumps. A pair of highlighters is visible in the bottom right corner. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/ad26f3a9-42d4-4ec4-ae42-58bc3f40c705/sketch1.png Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1737883048610-HIE23U8L7EIZ9AW8SNB5/proto_final1.jpg Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/530a8332-f406-443f-abab-41f85db13a21/wireframe1.png Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/110471a3-e857-40da-9aba-5197439adaf8/Screenshot+2025-01-23+at+11.22.13%E2%80%AFPM.png Skydive Australia User persona document for "Sai Constantine" featuring a black-and-white photo of a man. It includes details like his occupation as a managing director, his age (29), and location (Wellington, New Zealand). The persona highlights his interests in fitness, frequent travel, and social media activity. Sai's goals involve reducing booking time and finding optimal travel experiences. Tech preferences include a Samsung S9, SurfacePro, PS4, and a future purchase of a drone. Pain points involve time-consuming booking processes. Preferred channels listed are mobile and digital ads, and motivations for skydiving include speed, height, and convenience. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/824715da-9a05-4e74-b808-f23bba8dd297/sketch2.png Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/d55d450e-0586-4cf7-ad4f-2598d36ed72b/proto_final2.png Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/d607853a-e8e2-455d-81b7-d4715213d74c/wireframe2.png Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/56a3344b-1e48-490a-b257-3716c9c3c62f/Screenshot+2025-01-23+at+11.21.46%E2%80%AFPM.png Skydive Australia User persona for Josh Matkin, a 28-year-old customs officer from Cambridge, New Zealand. He is described as an outdoor sports enthusiast and adventurous, seeking thrill and excitement in skydiving. Josh values straightforward booking processes over skydiving location and view. Not very tech-savvy, he relies on reviews for outdoor activity decisions. His pain points include too many package choices and complicated booking processes. Preferred communication channels are mobile, email, and Google. Key motivations for skydiving are price, speed, and convenience. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/569ed783-be4b-4db2-bb69-6dddbe5d9e74/Screenshot+2025-01-23+at+11.24.43%E2%80%AFPM.png Skydive Australia User persona infographic for Leanne Lau, a 21-year-old university student and beautician from Auckland, New Zealand. It includes a black-and-white portrait and describes her bio, goals, tech usage, pain points, preferred channels, and motivations for skydiving. Leanne enjoys fashion, YouTube, and traveling with friends. Goals include finding affordable bookings, while pain points are unfamiliarity with Australia and dislike for extra fees. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/4d48ad40-0412-47a9-bee6-e8cd15f9e99d/Screenshot+2025-01-23+at+4.55.16%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/b0f583e6-fb93-4839-8376-cc4a5db35121/seann_lautner_skydive_au.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/cf036819-9b2b-4a79-897f-6d82ec8f0b0e/Screenshot+2025-01-23+at+6.43.07%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/dfcc6fa4-87ea-4b3d-a17c-6e7314b3b2cc/proto1.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/026a37a4-37af-407c-92d7-c93fd26d629b/screen1.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1754fb8a-39ec-4983-b95c-3c1bc877d071/screen1.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/64b790cd-8f4c-4429-af50-8bd3754fb0fa/screen1.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/333f5c3f-9f79-4de7-a9c7-251fbf95a614/screen1.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/7f634eee-a755-4b0b-be6f-cc0c8ae15a0c/screen2.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/8e287515-05ea-4be8-9c65-27d1be36cdfb/screen2.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/ff5f5d54-bede-48be-9ecc-318d22b7612a/screen2.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/fb2b140f-3348-491f-a97f-b8a18c4afa55/screen3.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/30b1021a-a126-482e-ba1b-ead9412dced5/screen4.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/d3102213-248c-4dbf-a5e5-ab3bd7466038/ui_path.jpg https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/97bcb0a1-999e-4df0-b079-bacca7b1967a/Screenshot+2025-01-23+at+11.00.21%E2%80%AFPM.png Skydive Australia https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/d84e4d5f-0dad-444d-94b4-61610bfe133f/Screenshot+2025-01-23+at+11.00.04%E2%80%AFPM.png Skydive Australia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/5dc3d8fe-9f55-45c3-bee6-f9ba3764ac7c/Screenshot+2025-01-23+at+11.45.54%E2%80%AFPM.png Skydive Australia The user journey mapping shows how the pain points of each user touch point can be addressed to improve interaction design. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/ec91d8b5-866a-4853-af7a-dc9dd2a47b87/Screenshot+2025-01-24+at+12.09.06%E2%80%AFAM.png Skydive Australia The user task model outlines user goal and activities, which will be used to streamline the existing 12-steps booking process into 5 steps - Sort location/view, choose time, confirm number of divers, select package, and book to secure slot. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/4cd148a0-dde5-434f-a64f-4baf2c773a2c/Screenshot+2025-01-24+at+12.10.44%E2%80%AFAM.png Skydive Australia A snapshot of the existing booking process reveals that it can take up to 12 steps for users to secure a booking. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/d5e8eb2b-b17b-4c5b-8713-09e48ece3211/Screenshot+2025-01-24+at+12.21.21%E2%80%AFAM.png Skydive Australia A sketch illustrating how I brainstormed and categorised user tasks, streamlining the process into fewer steps to simplify and expedite securing a booking with Skydive Australia. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/d4a2affc-565f-4a8f-94ad-5d43edada0cb/Screenshot+2025-01-24+at+12.26.01%E2%80%AFAM.png Skydive Australia I created a diagram to illustrate how the existing 12-step booking process can be streamlined into just 5 steps, enabling faster and more seamless decision-making. The simplified process also integrates opportunities for upselling and cross-selling skydive services. This framework will serve as the information architecture for shaping the MVP prototype. https://www.uxministry.com/air-new-zealand daily 0.75 2026-09-09 https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/22ca8d87-a563-4c3c-aecc-af0a73c076ad/Seann+-+AirNZ+Case+Study+%281%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/63464a82-5627-4725-a98c-97350470ab3b/Seann+-+AirNZ+Case+Study-14.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/7aecbeab-6541-4b20-ba9b-67f51cb5462f/Seann+-+AirNZ+Case+Study+%2810%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/a0168cf5-e315-4544-b490-90a4c8a7b7b5/Seann+-+AirNZ+Case+Study+%2817%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/eaca3850-abae-4d33-958d-1483f3e0bdcd/Seann+-+AirNZ+Case+Study+%2818%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1743665777600-5915DNF0E63UZWVH1RSQ/IMG_6940.jpg Air New Zealand Using the 'how might we' approach to address business and customer problem, the journey mapping exercise facilitated a shared understanding of the current experience, highlighting moments of frustration, gaps in the service, and opportunities for innovation. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/acb285b4-ee81-40c6-a44f-500269d267ff/13.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/6cf51aad-819e-4d09-b26e-4ba956086c21/Seann+-+AirNZ+Case+Study+%282%29.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/43207e7b-25ec-4f2c-ac0f-21a44ffd1031/Seann+-+AirNZ+Case+Study+%283%29.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/134985fc-9edc-461e-ac88-e0dec38003cc/Seann+-+AirNZ+Case+Study-17.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/14acae81-4200-4455-a2a9-28a8fb4e5af2/Seann+-+AirNZ+Case+Study+%2811%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/5ba8af5b-473b-4ed6-beda-021cd4d53274/Seann+-+AirNZ+Case+Study+%2819%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1743665692129-382XCXQATQQ4JUM3GYAM/IMG_6939.jpg Air New Zealand A comprehensive end-to-end journey was meticulously mapped out during a design sprint in collaboration with key stakeholders. https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/b1df199c-35a4-48c0-a962-ba006c56e7bf/24.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/f77400d3-3d61-442d-b700-dbb8b83a27fb/14.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/4fea251c-528b-4cb9-ac95-d1bc8f926702/Seann+-+AirNZ+Case+Study+%284%29.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/c2249c46-ac54-4e10-8afa-2567aa5b8bfe/7.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/56084d54-1f87-4cfd-9695-296f0e6567a2/Seann+-+AirNZ+Case+Study-18.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/e4d83dae-1d4c-4c31-b852-8cb289b58f20/Seann+-+AirNZ+Case+Study+%286%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/a9256521-c0da-480e-bd50-7678067bf12c/Seann+-+AirNZ+Case+Study+%2812%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/433d0ffa-5010-4967-a3a1-c7394a338464/25.png Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/de531db0-074c-4c99-86e6-1b1e478c8eed/Seann+-+AirNZ+Case+Study+%283%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1fc6779e-c9d2-4dae-80ee-1c0319ba7a2c/Seann+-+AirNZ+Case+Study.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1804aeeb-5d5b-4a6e-ab5a-e30c0f49b731/Seann+-+AirNZ+Case+Study+%288%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/279cb670-3067-467c-9a78-6b00d588190a/Seann+-+AirNZ+Case+Study+%2813%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/1394f0c9-448c-4cd1-a962-9fedf2c582ba/Seann+-+AirNZ+Case+Study+%289%29.jpg Air New Zealand https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/2926b788-a622-4c41-9ad8-3e402c83c24a/loyalty1.png https://images.squarespace-cdn.com/content/v1/5f60b0eebae9510ec0aaf152/4997a3f0-db8c-4845-be16-abc8c45f39aa/IMG_4662.jpg https://www.uxministry.com/chatty-idnz daily 0.75 2025-03-19