AI-enhanced
UX-obsessed

I transform problems into opportunities with actionable CX/UX strategies, leveraging AI to enhance user experiences and drive business growth.

Seann Lautner
CX & UX Strategist | Agile Coach
Award-winning Speaker

How we will work on actionable strategy

(Now integrated with AI-powered design thinking)

Iterative design process flowchart with steps: Discuss, Discover, Define, Design, and Repeat. Includes icons for listening, thinking, crafting, and measuring.

How I solve your problem.

  • Smartphone displaying "Sorted by IKEA" app interface with a woman in a yellow sweater sitting at a desk, surrounded by orange and white furniture, on a yellow background.

    IKEA Digital Recycling Portal

    Designing for Zero Waste: A CX and UX Journey with IKEA to Eliminate the Final 15%

    IKEA recycles 85% of its in-store waste. This project tackles the remaining 15%—transforming interfaces and experiences to inspire zero-waste actions at every touchpoint.

    View Case Study
  • Two smartphones displaying the Skydive Australia website with a skydiver in the mountains background, offering booking options and location details.

    Skydive Australia Booking Site

    From Confusing to Converting: A UX Research Initiative to Boost Bookings by 20%

    Skydive Australia’s website is losing users before they book—while the sales team is swamped with booking queries. This project uses customer insights to streamline the journey, reduce drop-offs, and reposition the site as a true self-service platform.

    View Case Study
  • Auckland Council marketing image displaying a tablet and smartphone with My UpSouth platform screen. Features a young person in a hoodie, social graphics, and callups for community engagement.

    Auckland Council's Buzzly - Community Interaction Portal

    Work in progress.

    Coming Soon

Waterfall Agile Mindset

My portfolio presents real-world examples of how I merge CX and UX to design for customer delight, business wins, and market relevance.

My Experience is Your Benefit

CX & UXaaS for
Research

I prioritise CX and UX research to ensure that user insights directly inform strategy, creating solutions that resonate with customers and drive both satisfaction and business growth.

Agile Sprint for Impact

A Certified Scrum Master and Agile Coach specialising in HCI and design thinking, I collaborate with product owner and DevOps team to extract the best ideas through sprints.

Lean UX,
Real Results

My approach: Lean UX transforms user insights into actionable strategies. Through validated interviews, I craft compelling value propositions and map end-to-end product journeys, ensuring seamless interactions that align with user expectations.

AI-powered Design Thinking

I leverage AI to enhance prototype testing, gather real-time feedback, and refine designs, ensuring they evolve with user needs and emerging trends. Passionate about AI’s transformative power in design.

Every Click with Care

I address pain points with optimised interaction using research and testing, aligned with accessibility standard (WCAG & W3C). I often remind myself, ‘Is it simple to use? Does it care about the user?’.

Data-driven
Informed Decision

Gathering analytics, I determine success metrics at the beginning of a project. At critical decision points I ask myself and others, 'How will this affect our success metrics?'.

Intuitive Design with Simplicity

Proven UX/CX architect at your service. Building the future, together.