Hi, I am Seann.
I’m a CX/UX and Experience Design Strategist who crafts human-centred solutions. I’ve worked with top brands like Air New Zealand, Vodafone NZ, and IKEA, delivering real business value.
I’m also a business mentor, agile coach, and writing a book on the agile designer mindset—where creativity, strategy, and adaptability meet.
If you’re looking to elevate your design strategy or explore collaborations, let’s connect!
Professional Affiliation
How we will solve problem
sort opportunity together out of complexity
How you benefit
Agile
A Certified Scrum Master and Agile Coach specialising in HCI and design thinking, I collaborate with product owner and DevOps team to extract the best ideas through sprints.
Accessibility
I address pain points with optimised interaction using research and testing, aligned with accessibility standard (WCAG & W3C). I often remind myself, ‘Is it simple to use? Does it care about the user?’.
Analytics
Gathering analytics, I determine success metrics at the beginning of a project. At critical decision points I ask myself and others, 'How will this affect our success metrics?'.
Here’s why I am great for your team.
Mentoring + Speaking
Action learning and team interaction are my passion. As a Certified Scrum Master and Agile Coach, I facilitated and spoke at:
The Customer Show, Melbourne, Australia (2024)
Techweek NZ 2019-2024
Business Storyteller Summit 2020
DigiCon 2020
Produce Marketing Association Australia-NZ (April 2020)
Digital Marketing Conference, Auckland (March 2020) - “How to be social in social media?”
World Machine Learning & AI Summit (Feb 2019) - “To bot, or not to bot?”
Robotic Process Automation (RPA) Conference (Sept 2018) - “UX in Action - Why do organisation struggle to implement RPA successfully?”
Robotic Process Automation (RPA) Summit (May 2018) - “UX in RPA - Can robots design customer happiness?”
Research Publication
I recently authored a research journal with Henry Stewart Publications, London (Journal of Digital Marketing & UX, Volume 11, No. 3), titled ‘Design for Engagement in Digital Omni-Channel: From Funnel to Loop.’
The journal explores strategies for creating seamless, high-impact engagement in omni-channel ecosystems, shifting from traditional marketing funnels to dynamic, continuous loops that foster sustained customer interaction.
A key insight from the research is the use of subscription models as a next-generation loyalty strategy. By combining innovative engagement design with actionable strategies, the journal demonstrates how businesses can redefine customer relationships and create long-term value in a competitive digital landscape.
This publication highlights my ability to deliver thought leadership and practical frameworks, offering valuable insights for organisations aiming to innovate and stay ahead in digital marketing and UX.
Too complicated?
Let’s simplify.
Forward Futures Thinking
Let’s design the future you want
to drive user and business desires.